As competition for market share continues to heat up in the mobile enterprise space, Citrix has unveiled a range of new cloud solutions and updates to existing software offerings that when combined will beef up their proposition to enterprises practicing bring-your-own-device (BYOD) as a standard policy.
Notwithstanding other issues plaguing it, Dell has managed to march ahead with its transition from hardware to software and solutions provider business model. Dell has been suffering in the PC and laptop segments and hopes to bolster revenues through these cloud computing solutions. At the Citrix Synergy Conference in Anaheim Dell disclosed the launch of [...]
… to enhance virtualization, networking and cloud computing solutions from Citrix. As an …
VMware has officially launched it’s public infrastructure as a service (IaaS) offering, extending its existing data centres to the public cloud and offering virtual networking as a way to cut cloud deployment costs for enterprises.
Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marketing.
Content Marketing is an approach that helps generate awareness and interest through thoughtful, fun, and engaging content. But sales teams need to similarly deliver great content. After all, buyers are increasingly disconnected from the sales team throughout the selling process. That means that each engagement needs to be high value. And it means that buyers need to have useful content to build their business case internally.
The importance of content to the sales process led us to define what Content Selling means:
Content Selling helps sales discover, deliver, and track the effectiveness of messages that advance sales engagements.